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Do Special Offers Really Give The Consumer Value for Money

Posted on 6th August 2010 by JN Wine

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Is 3 for a £10.00 to become a thing of the past? Much debate has been had on the government introducing a minimum price for alcohol. Let’s hope so as we all know that such offers do not offer value for money just a feeling of malaise after drinking. What is it that makes the desire for a bargain count more than the taste? Don’t get me wrong I love to find a bottle of wine which over delivers on quality for the price such as Domaine Gayda’s T’Air d’Oc wines from the Languedoc or the  Familia Martinez Bujanda range from Rioja which goes from the everyday Candidato wines to the Vina Bujanda Rioja Crianza all great value for money.

To really benefit from a special offer on wines you should go to an independent merchant where the staff can get to know you and your palate. That way you get some advice and will always be told when a sale or special offer is coming up. A bottle you have been tempted to try but feel is over your  budget such as the Finca Valpiedra Rioja may be on offer for a period of time or even better the store may hold regular tastings which offer you a chance to taste the wine before parting with your hard earned cash.  The independent wine merchant will also have the winemakers over from time to time which presents a great opportunity for the customer. The other advantage of a wine merchant is that if the wine happens to have a fault you can bring it back to the merchant. I think you would get short shrift if you ever tried to do that in a supermarket. Alternatively, check out many of the independent merchants websites which often have fantastic offers on line and your wine is delivered to your door.

At the moment my value for money purchases seem to be from Europe, areas such as the South of France have some real gems; Domaine Gayda and Domaine Rives Blanques from the Languedoc Roussillon to name two. Spain produces some great roses such as Artazuri Rosado from Navarra which is fantastic value as it is made by Juan Carlos de la Calle a much admired Rioja producer. Spain also has interesting whites made from Macabeo such as Bodegas Monfil and Italy always offer light, elegant whites perfect for summer drinking. At the moment I am drinking Verdicchio from Sartarelli as I find Verdicchio more interesting and food friendly than commercial styles of Pinot Grigio. These wines will leave with the desire purchase again where as 3 for £10 tend to offer poor value and I find it hard to imagine any one interested in wine will wish to repeat the experience.

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