Bodegas Paco García is an R&D&I (Innovation Research Development) project begun in 2008 at the hands of Juan Bautista García, a young man born in 1980.
After working for more than 6 years in the family winery (founded in 2001), Juan Bautista wondered about the reasons behind the generational decline in wine consumption.
"Why don't my friends want to taste the wine?"
"What do we need to offer them so they can understand and enjoy this culture?"
Since then, his only obsession has been to work hard in the winery and in the field to find a way to reach his goal: finding a likable, attractive wine that consumers would enjoy, that he would like and that would allow him to make a living from his passion - grape growing and winemaking.
"What should we achieve?"
The idea was clear, he wanted to make something different; more modern, fruity, flavoursome wines with an eye-catching image and, above all, wines that would really appeal to today’s youth. In other words, he wanted to bring the wine to new generations and to non-Rioja drinkers, and at the same time create a wine that would satisfy people who are already enjoying wines from all over the world.
If you would like to place an order please contact your JN Rep or call (028 44830091 NI or 1890 667799 ROI)