It was Gino Umani Ronchi who wrote its first chapters. He did so by bringing to life a small farm in Le Marche.
A few years later the producer was taken over by the Bianchi-Bernetti family, Roberto Bianchi, a building contractor from Ancona with a deep passion for agriculture, and his son-in-law Massimo Bernetti, a recent political science graduate with his sights set on a career in diplomacy.
Massimo Bernetti oversaw the winery, carrying on his work with vision, foresight and entrepreneurial spirit. His efforts centred on three goals: expanding market share abroad, increase production, and increase the area under vines, which would gradually extend to over 200 hectares between Le Marche and Abruzzo.
During the same period, Massimo Bernetti decided to focus on the entire production chain, improving it and expanding the range of wines on offer, starting with reds. 1982 saw the first vintage of their Saint Lorenzo, with the Cumaro following in 1985. They continued to develop their Verdicchio by identifying single vineyards and producing reserve versions. 1983 saw production of the Casal di Serra, while 1985 brought the first harvest for their Verdicchio Villa Bianchi.
