James Nicholson Wine Merchant are delighted to have clinched the award for NI Regional Merchant the Year 2011 and a place as one of Britain and Ireland’s best independent specialists at the prestigious International Wine Challenge Awards ceremony which took place in London on 6 September.

The competition, judged by a panel of international experts including author and broadcaster Oz Clarke, is the largest wine contest in the world and viewed as a signpost for the world’s finest merchants and vineyards.

James Nicholson said -

“The International Wine Challenge represents the highest standards of our industry. Gaining recognition is a great endorsement for our team and our commitment to sourcing quality independent wines that represent the best value for our customers.

“When we started out more than 30 years ago, wine was not as popular as it is now and getting the business off the ground was a challenge. The public’s knowledge of wine has certainly changed in the past decade. There has never been a better selection for consumers and people are buying with a greater focus on quality. That is hugely rewarding for us and shows our philosophy is in line with our customers.”

Entrants to the International Wine Challenge were discreetly visited by the judging team as part of a mystery shopping exercise evaluating each company on a number of factors including range of wines, staff knowledge and helpfulness.

The Warehouse staff celebrating the IWC 2011 award for
NI Regional Merchant of the Year

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